CONSUMER INSIGHT

We collect consumers' opinions, diagnose their needs, which are often unconscious, and support the development of products and services. We verify service standards and provide solutions to increase customer satisfaction. We indicate effective methods of communication and brand image building.

CONSUMER/CUSTOMER PULSE

a tool for regular monitoring of customer/consumer opinions

Zobacz więcej >

BRAND AWARENESS TRACKING

a standardised survey to monitor brand awareness and image

Zobacz więcej >

AGILE STUDY

optimising the message and selecting the best key visual design variant

Zobacz więcej >

RESIDENT PULSE

we monitor the level of residents' satisfaction

Zobacz więcej >

ALSO CHECK

E-COMMERCE INSIGHT

We help businesses develop and run online stores and support sales activities by providing UX knowledge.

Find out more >

BRAND AND PRODUCT insight

Conscious creation of brands and products.

Find out more >

EMPLOYEE INSIGHT

We diagnose employees’ needs, strengthening the positive image of the employer.

Find out more >

You’re welcome to contact us

SEND US A MESSAGE
×

CONSUMER/CUSTOMER PULSE

Research areas:

Consumer habits Finding out about detailed consumer behaviours and habits within a product/brand category

Visitor PULSE monitoring opinions on events (exhibitions, museums, concerts, etc.)

PULSE Participant acquiring knowledge from participants of online or hybrid events.

×

BRAND AWARENESS TRACKING

Research areas:

Brand awareness Finding out the level of brand awareness among current and potential customers (spontaneous and assisted awareness).

TOP OF MIND The brand in a specific product or service category considered to be the go-to choice at the time of the purchase decision

Purchase drivers and barriers Identification of the factors that encourage the purchase and those that discourage consumers, resulting in their choosing a competing product/brand

Basic consumer profile Creating basic customer profiles for the product categories under analysis (the first step to carrying out customer segmentation).

Brand Environment Mapping the brand against the competition. The market environment in which the brand operates.

Brand LOVE Brand awareness vs. recognition of the brand as a category leader.

Brand image Description of the brand using defined dimensions.

Communication channels Perception of preferred communication channels.

Tools: quantitative questionnaire carried out as a CAWI or CATI study.

×

AGILE STUDY

Research areas:

Evaluation of graphic elements and claims Indication of elements that need to be changed and the direction of proposed changes. Evaluation of concepts in visual terms and evaluation of claims in semantic terms.

Brand image Description of the brand using defined dimensions.

A-B tests Clickability tests/conversion analysis. Indication of the elements that will convince the user to perform the desired action.

Communication channels Perception of preferred communication channels.

×

RESIDENT PULSE

Research areas:

Residents’ satisfaction We support the acquisition of knowledge on residents’ needs and expectations, as well as their satisfaction with the authorities’ actions.

Opinion monitoring We support the acquisition of knowledge on socially relevant topics, e.g. the local labour market, disabled people’s labour market, environmental protection, waste segregation etc.

Public dialogue We implement tools for the continuous acquisition of information on key issues for cities, municipalities, and administrative districts. We provide advice on the communication of the results of public consultations.