BRAND AND PRODUCT insight

We help businesses define where their brand is currently located, based on its key characteristics and market environment. We support communication, evaluate actions, and identify the needs of recipients of products/services. We support the development of concepts and help businesses test them.

BRAND AWARENESS TRACKING

a standardised survey to monitor brand awareness and image

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AGILE STUDY

optimising the message and selecting the best key visual design variant

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NEW PRODUCT DEVELOPMENT

launching a new product on the market or relaunching an existing one

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PRODUCT LAUNCH ASSISTANT

Driven by data comprehensive service supporting companies, which holistically addresses needs and difficulties arising at every stage of product launch.

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ALSO CHECK

E-COMMERCE INSIGHT

We help businesses develop and run online stores and support sales activities by providing UX knowledge.

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EMPLOYEE INSIGHT

We diagnose employees’ needs, strengthening the positive image of the employer.

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CONSUMER INSIGHT

We look through the eyes of the consumer -–we collect opinions and support the development of products and services as well as the communication behind them.

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BRAND AWARENESS TRACKING

Research areas:

Brand awareness Finding out the level of brand awareness among current and potential customers (spontaneous and assisted awareness).

TOP OF MIND The brand in a specific product or service category considered to be the go-to choice at the time of the purchase decision

Purchase drivers and barriers Identification of the factors that encourage the purchase and those that discourage consumers, resulting in their choosing a competing product/brand

Basic consumer profile Creating basic customer profiles for the product categories under analysis (the first step to carrying out customer segmentation).

Brand Environment Mapping the brand against the competition. The market environment in which the brand operates.

Brand LOVE Brand awareness vs recognition of the brand as a category leader.

Brand image Description of the brand using defined dimensions.

Communication channels Perception of preferred communication channels.

 

Proposed tools: a quantitative questionnaire to be applied as part of a CAWI or CATI study.

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AGILE STUDY

Research areas:

Evaluation of graphic elements and claims Indication of elements that need to be changed and the direction of proposed changes. Evaluation of concepts in visual terms and evaluation of claims in semantic terms.

Brand image Description of the brand using defined dimensions.

A-B tests Clickability tests/conversion analysis. Indication of the elements that will convince the user to perform the desired action.

Communication channels Perception of preferred communication channels.

Proposed tools: a quantitative questionnaire applied as part of a CAWI study, on-line AB tests.

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NEW PRODUCT DEVELOPMENT

Research areas:

Consumer habits Finding out about detailed consumer behaviours and habits that pertain to a specific product category

TOP OF MIND The brand in a specific product or service category considered to be the go-to choice at the time of the purchase decision

Purchase drivers and barriers Identification of the factors that encourage the purchase and those that discourage consumers, resulting in their choosing a competing product/brand

Brand/Product Environment Mapping the brand/product against the competition. The market environment in which the brand/product will operate.